Financial Education
Financial Education (FE) is an area within Grupo Financiero BBVA México that is essential for a sustainable contribution to the community. BBVA Mexico Financial Education aims to help people improve their financial health through experiences that promote behavior change for their well-being and quality of life.
Strategic lines of action
In 2021, the Financial Education unit worked mainly on two major objectives:
Improved Financial Health
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Managing daily finances
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Resilience
-
Security in the financial future
-
Financial control
Go Cashless
-
Walk towards digitization
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Greater use of applications
-
Time optimization
|
|
Beneficiaries* |
Participants* |
Workshops given |
|||
|---|---|---|---|---|---|---|
|
Workshops |
2020 |
2021 |
2020 |
2021 |
2020 |
2021 |
|
Online |
14,298 |
10,038 |
23,119 |
17,627 |
23,119 |
17,627 |
|
Remote |
18,712 |
32,775 |
21,424 |
43,796 |
949 |
1,975 |
*The beneficiary is the one who participates in the activity offered or, in the case of the online modality, the one who completes a workshop.
**Given that a beneficiary can participate in more than one workshop, the total number of participations that the Program has is counted, that is, if the same person participated in two workshops, one beneficiary and two participants are considered.
Financial Education Portal
FE official website that includes notes, remote workshops and webinars with topics related to the products, services and tools of Grupo Financiero BBVA México, and content based on user searches in order to answer their questions.
Virtual assistance
This technological initiative has accompanying conversations to improve people’s financial health through a virtual chat within the FE web section, in which it is viewed as part of a 360 experience to promote behavior change.
Fundación BBVA México
It is non-profit corporation responsible for carrying out the social action initiatives of Grupo Financiero BBVA México. It develops innovative educational, cultural and social support programs for the benefit of Mexican society. With its different programs, it grants economic support through:
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Education scholarships
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Donations to organizations that support education and the arts
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Donations of school items and equipment
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Rehabilitation of the social fabric in communities
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Promotion of art and culture
-
Support to populations affected by a natural disaster
Investment in social programs
During 2021, Fundación BBVA México invested in its various community programs and initiatives as follows:
|
Line of action |
Investment |
|---|---|
Social development |
$2,281,226 |
Cultural promotion |
$8,617,094 |
Strategic alliances and finance |
$5,414,469 |
Operational costs |
$62,258,984 |
|
Total investment |
$1,101,390,341 |
BBVA Scholarships for Young Boys and Girls that Inspire
The program promotes education by supporting talented students with socioeconomic difficulties so that they can develop their full talent and continue their studies in middle school, high school and university. From the context of education and the pandemic in the country, the BBVA Scholarship Program for Young Boys and Girls that Inspire has been adapted to current realities and in 2021 Scholarships for Online Education and Children with disabilities were created.
During 2021, the Referral Index of the BBVA Scholarship Program for Young Boys and Girls that Inspire was 98.1 points, increasing by 2.3 points from the previous year.
The number of direct beneficiaries increased by 9.4% compared to 2020, adding a total of 44,498 students under the BBVA Program for Young Boys and Girls that Inspire.
|
Level |
Number of direct beneficiaries |
|---|---|
|
Young Boys and Girls that Inspire - High School |
15,245 |
|
Young Boys and Girls that Inspire - Middle School |
17,537 |
|
Young Boys and Girls that Inspire - University |
11,421 |
|
Young Boys and Girls that Inspire - Online education |
195 |
|
Young Boys and Girls that Inspire – Disability |
100 |
Cultural Promotion
The program aims to influence the development of culture in Mexico, through economic incentives and support for quality cultural projects with a national presence that guarantee access to culture and the generation of new audiences.
During 2021 there was a total of 805,476 single users through the following initiatives:
|
Initiatives |
Single users |
|---|---|
|
BBVA Art Scholarship |
673,309 |
|
BBVA-MACG Program |
31,298 |
|
Territories Exhibition |
77,053 |
|
Mexico-Spain Dialogues Meeting |
23,612 |
|
Talk with the artist Gilberto Esparza |
204 |
My Community BBVA
It is a program the objective of which is the regeneration of communities from interventions in subdivisions with high levels of overdue portfolio, abandonment and vandalism, to recover the social fabric and recover the heritage value from social and urban improvement.
9,526 direct beneficiaries of the program in 2021.
Support during natural disasters
Humanitarian aid actions and support for the people in emergency situations during natural disasters, risk or extraordinary situations.
26,000 direct beneficiaries through food and personal hygiene kits.
Together for health (Juntos por la Salud)
To support the growing demand for hospital services and the consequent risk faced by health personnel as a result of the pandemic, Fundación BBVA México, hand in hand with the federal government, academia, private initiative and society in general, coordinated a series of actions to create a support network, with the aim of helping and saving lives.
The oximeter donation initiative generated 50,490 direct beneficiaries in 2021, while donations of supplies to public schools generated 1,288,667 direct beneficiaries.
To learn more about all the programs of Fundación BBVA México, visit its official website.
