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Grupo Financiero BBVA Bancomer (GFBB) is a subsidiary of Banco Bilbao Vizcaya Argentaria, one of the leading financial groups in Europe.

GFBB is a private multi-purpose financial institution established under the laws of Mexico. It provides a wide variety of banking products and services, stock exchange brokerage, insurance, mutual fund management and other financial services.



GFBB’s main subsidiary is BBVA Bancomer, the leading bank in the Mexican financial sector in terms of assets, loan portfolio and deposits.

BBVA Bancomer is the leading bank within the Mexican financial system.

BBVA Bancomer operates throughout the Mexican Republic. It serves its customers through an extensive branch network and other distribution channels such as ATMs, banking correspondents, POS terminals, Internet, cell phones, etc. It also has specialized executives who offer outstanding personalized service to individual customers, businesses and government agencies.

Our calling
Building stronger customer relations.
  • Helping our customers to reach the best financial decisions by providing relevant advice.
  • Providing the best solutions that build trust: they must be clear, simple, transparent and fair.
  • Providing an easy and convenient experience: autonomously (DIY), through digital channels or human interaction.
Redefining our value proposition focused on our customers’ real needs.
Our goal
“Bringing the age of opportunity to everyone”, as summarized in the motto “Creating opportunities”. We want to help our customers achieve their goals in life. We want to be more than just a bank and to become a vehicle for opportunities with a positive impact on the lives of people and on the business of companies.
Our values
The customer comes first
We think big
We are one team
Strategic priorities
Responsible Banking

BBVA Bancomer, through its Responsible Banking strategy, is playing its part in responding to the sustainability challenges facing the financial sector on a global scale.

Under the six Principles for Responsible Banking1 of the United Nations Environment Programme - Finance Initiative (UNEP/FI), BBVA Bancomer has developed six strategic pillars that will help the Bank plays its role in forging a sustainable future.

1Click here to find out more about the six Principles for Responsible Banking of the UNEP/FI: http://www.unepfi.org/banking/bankingprinciples/

01 02 03 04 05 06 Responsiblecustomerexperience Sustainablefinance Investmentin thecommunity ManagingreputationResponsiblecommitmentto employees Strategyandrecognition
Commitments of BBVA Bancomer
To our customers
  • Placing our customers at the center of our actions.
  • Generating better decisions and improving people’s financial health through Transparent, Clear and Responsible Communication (TCR) and our financial prowess and expertise.
  • Developing products and services with a high social and environmental impact.
  • Fostering financial inclusion.
To our employees
  • Respecting diversity and fostering equal opportunities.
  • Promoting a healthy work-life balance.
  • Guaranteeing health and safety.
  • Championing a culture of social commitment.
To society
  • Supporting the development of communities through social programs.
  • Defining and implementing a climate change and sustainable development strategy.
  • Taking part in initiatives that promote best practices.
Other commitments
  • With our investors.
  • With our employees.
  • Transparency.
  • With human rights.
Our business model: “Wow experience!”

The business model is based on serving each customer segment in a special and customized way, through networks of specialized executives to be able to offer a high quality service. The model is also based on an efficient distribution network with an extensive coverage, which is key for providing easy and secure access to financial services. Lastly, it is a business model that is firmly committed to technology and major investments in transformation and innovation projects.

This model has underpinned the recurrent nature of BBVA Bancomer’s earnings and its strength through outstanding performance characterized by a clear philosophy of risk control with the aim of maintaining long-term profitability.

BBVA Bancomer’s
business model allows
it to create opportunities and
consolidate its leadership in Mexico.

History

History

Leadership

Infrastructure
Commercial activity

Sources: CNBV, AMIB.

CNBV information: Bank with sofom.

Mutual funds: assets managed at investment firms without duplication.

Information at December 2018.

Responsible Banking

Presence

19.7 million Customers 7.2 million Digital Customers 6.5 million Mobile Customers 34,032 Banking Correspondents 266,306 Point-of-sale Terminals 12,610 ATMs 1,833 Branches $1,142,173 Performing Loans $1,195,889 Traditional Deposits $2,267,466 Assets
Figures in thousands of pesos.
Grupo Financiero BBVA Bancomer.
Figures at December 2018.
State Branches ATMs
Aguascalientes 20 161
Baja California 59 424
Baja California Sur 21 138
Campeche 13 113
Chiapas 36 252
Chihuahua 63 443
Mexico City 286 2,027
Coahuila 39 359
Colima 13 74
Durango 20 145
State of Mexico 178 1,382
Guanajuato 85 495
Guerrero 36 208
Hidalgo 34 245
Jalisco 196 1,062
Michoacán 87 475
Morelos 29 182
Nayarit 22 140
Nuevo León 101 641
Oaxaca 25 192
Puebla 67 440
Querétaro 31 248
Quintana Roo 26 249
San Luis Potosí 32 190
Sinaloa 39 258
Sonora 51 380
Tabasco 33 227
Tamaulipas 47 344
Tlaxcala 11 87
Veracruz 83 589
Yucatán 27 117
Zacatecas 23 130
Figures in thousands of pesos.
Grupo Financiero BBVA Bancomer.
Figures at December 2018.