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Managing reputation

For its stakeholders, the institution's reputation is an important factor to be taken into consideration; therefore, the reputation of the BBVA Mexico Group is one of its most relevant assets and has a direct impact on its results, meaning that measuring and managing it is essential. To this end, it has measurement tools and, using the results generated, an analysis is performed and initiatives carried out that seek to influence perceptions and opinions.



Compliance System

The BBVA Mexico Group’s compliance system constitutes one of the bases upon which the institution consolidates its institutional pledge to conduct all its operations and business in accordance with strict codes of ethical conduct.

Basic pillars of the BBVA Mexico Group's compliance system

Ethical Behavior and Code of Conduct



The BBVA Code of Conduct sets strict standards in terms of ethical behavior to be followed by all employees, as a way of understanding and developing the activities inherent to the BBVA Mexico Group. It supports the Group's commitment to the proper safeguarding of the information of its customers and the effective limitation of its use pursuant to the corresponding legal provisions.

It is based on four key ethical values:

As at December 31, 2019, 96% of BBVA Mexico Group employees had received training in the Code of Conduct.

Whistleblowing Channel

The Whistleblower Channel is the BBVA Mexico Group's reporting system, through which employees, clients and suppliers can report breaches of the Code of Conduct that they identify in the course of their activities or any other non-compliance.

Email:
canaldenuncia.mexico.mx@bbva.com

HPD: Whistleblower Channel

Telephone: (55) 5621-4188 o 01-800-001-0011

Global email:
canaldenuncia@bbva.com

Global telephone number: (34) 9153-77222

Corporate Integrity 500 (IC500)

The BBVA Mexico Group rose from 13th place in the IC500 in 2018, to 1st in 2019. Although it technically tied with seven other companies, the BBVA Bancomer financial group, Seguros BBVA México and Pensiones BBVA México, placed in the top 10.


In 2019, the number of complaints received increased by 11% compared to the previous year, a testament to the positioning and confidence of employees in the BBVA Mexico Group's Whistleblower Channel.

Anti-money laundering / counter-terrorist financing

The BBVA Mexico Group collaborates and actively participates in the prevention of money laundering and terrorist financing. These two activities are a priority objective that the institution associates with its pledge of promoting and upholding the well-being of the different social settings in which it operates.

The number of participants in money laundering prevention training activities increased by 12% compared to 2018.