Inversión en la Comunidad | BBVA

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Investment in the community

The support provided to the BBVA Mexico Group community is based on reciprocity between the Group and the institution; both sides are indispensable for their continuity and sustainable future.

The BBVA Mexico Group develops financial projects with a high social impact that allow all groups of people to make decisions to improve their financial well-being and recognize the risks and opportunities that their finances present. Projects and products for financial inclusion have a positive impact on the communities in which they operate.

Financial Inclusion

Financial inclusion is a key factor that has a favorable impact on accessing better living conditions by the communities where the BBVA Mexico Group has a presence. In recent years, the institution has implemented great initiatives and made strides forward in this area to make its financial services available to everybody, through its financial inclusion model:

Improving the family remittances collection experience by boosting receipt by deposits into accounts.

Dissemination of how to use digital banking in the solution of everyday problems at branches.

Segment digitalization.

Simplification of card replacement processes.

Reduction of the costs involved in the settlement of family remittances by means of deposits.

Decrease in time in terms of withheld balances.

Financial Literacy (FL)

BBVA Mexico has been recognized by the Excélsior newspaper as the bank having made the biggest contribution to financial literacy. It has excelled in terms of the design, implementation and roll out of financial literacy programs, placing an emphasis on offering knowledge, tools and best practices to facilitate an improvement in the management of personal finances.

The BBVA Mexico Group is using its Global Financial Literacy Plan to help people acquire financial knowledge and skills, thus contributing towards social development. The goal of Financial Literacy is to help society to make informed decisions to improve its financial well-being, to be more aware of the risks and opportunities that exist, and the correct use of the products or tools available to the institution to improve the quality of life of customers and interaction with their finances.

The groups impacted by the Financial Literacy strategy are children, youths, adults, customers and the general public; for each of them, there is a specific approach.

Financial Literacy is based on three strategic lines, thus promoting an improvement in the financial health of:

Community

The BBVA Mexico Group generates opportunities for the Mexican community by having a positive impact on their lives. Investment in social programs serves an educational, cultural, social and environmental purpose, promoting a sustainable Mexican community where peace and justice are prioritized. Through its programs, the institution enforces its commitment to society.

BBVA Foundation

The BBVA Foundation is responsible for bringing the social action initiatives of the BBVA Mexico Group to life. To this end, it has developed innovative educational, cultural and entrepreneurship initiatives for Mexican society.

In 2019, the BBVA Foundation received a total investment of MXN 941 million and, over the past 13 years, MXN 6 billion have been allocated to social responsibility issues, in the lines of action of Educational scholarships, Strategic alliances and schools, and cultural development.

"Chavos que Inspiran" scholarships promotes academic excellence and encourages the creation of a community of agents of change.

Beneficiaries of the "Chavos que Inspiran" scholarship program in 2019:
17,659 secondary school students
13,535 high school students
4,273 university students

12 projects supported during the third edition of "Proyecto Bi".

10 artists supported during the sixth edition of the BBVA-MACG program.

44 beneficiaries from the six winning teams as part of the 12^th edition of the "Hazlo en cortometraje" short film university contest.

45 beneficiaries of the first edition of the “Laboratorio de Immersion BBVA-CCD” program.

Reconstruction of 23 schools and support for more than 12,000 students in six entities across the country during 2019.

Mejora Mutualista

8 years of results

10,205 homes assisted.

40,000 inhabitants and 10,000 beneficiary families.

The program has supported 12 divisions in Tijuana, Baja California.

The BBVA Mexico Group has invested MXN 18 million in "Mejora Mutualista" programs.