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BBVA Profile

We are a global financial group with a customer-centric vision, defined by a pioneering strategy in digitalization, innovation, and sustainability. Discover how BBVA’s Purpose, values, and the 2025–2029 Strategic Plan guide us as we support and advise our clients in bringing their projects to life.

BBVA 2025–2029 Strategic Plan:
A New Roadmap to Lead the Future of Banking

BBVA has launched its new 2025–2029 Strategic Plan, an evolution of its Purpose, Values, and Strategic Priorities framework. This plan reinforces BBVA's consolidation as an entity focused on supporting and advising clients in bringing their projects to life, establishing this commitment as its primary axis of differentiation.

Purpose


"Supporting your drive to go further."

Values


The 2025–2029 Strategic Plan upholds BBVA’s core values:

Strategic Priorities


BBVA has established six new strategic priorities to advance the execution of its vision:

Radically embedding the customer perspective into everything we do

Driving sustainability as a growth engine

Growing across all business segments (from SMEs to large corporations)

Promoting a value and capital creation mindset throughout the organization

Maximizing the potential of Artificial Intelligence and innovation by leveraging data availability and Next-Gen technologies

Strengthening our empathy to succeed as a winning team

BBVA Sustainability Strategy

Sustainability is one of BBVA’s six Strategic Priorities. The execution of this strategy is founded upon two primary objectives:

1. Driving New Business through Sustainability

Target for 2025-2029:

€ 700 billion

HOLISTIC VISION OF SUSTAINABILITY

Environmental opportunities
in the area of

climate

  • Electromobility

  • Energy efficiency

  • Renewable energy

Environmental opportunities
in the area of

natural capital

  • Sustainable agriculture

  • Water management

  • Circular economy

Opportunities
in the area of

social

  • Financial inclusion

  • Entrepreneurship

  • Social infrastructures

2. Transition Plan

Setting and managing 2030 decarbonization targets

Sectors

Oil & Gas

Power generation

Automotive

Steel

Cement

Coal

Aviation

Shipping

Commercial real estate

Residential real estate

Aluminum

Objective 1: Fostering New Business through Sustainability


BBVA promotes the creation of new business centered on sustainability through three core growth vectors:

1. Driving personalized advisory for our clients to capture incremental business opportunities.


2. Developing differential risk management capabilities to mitigate risks while supporting business opportunities.


3. Implementing control processes to ensure the integrity and transparency of sustainable operations.

Objetive 2: Transition Plan


BBVA has defined a decarbonization strategy for portfolio alignment and has developed a management model that enables the monitoring of its decarbonization targets.

To capture the business growth potential in this area, BBVA relies on:

  • Sectoral Alignment Plans: To define a commercial strategy and guide growth based on the assessment of risks and business opportunities.

  • Evaluation of Client Transition Plans based on TRi: Utilizing specific tools integrated into the business strategy and decision-making process to assess the Transition Risk Index (TRi) of our clients.

  • Credit Admission Integration: Incorporating these criteria into the transaction approval process through proactive and dynamic portfolio management that evaluates the impact of every transaction.

Our internal strategy for managing direct environmental impacts is structured around three pillars:

  • Measurement: Calculation of energy consumption and carbon footprint.

  • Reduction: Minimizing environmental impact through energy efficiency initiatives, measures to reduce water and paper consumption, renewable energy sourcing, and awareness and engagement actions for employees and other stakeholders.

  • Offsetting: Purchasing carbon credits for Scope 1, 2, and specific Scope 3 categories (waste, business travel, and employee commuting).

General Sustainability Policy

The BBVA General Sustainability Policy establishes the general principles, objectives, and management and control guidelines followed by the BBVA Group and its member entities regarding sustainable development. In 2023, BBVA México adopted this policy at a local level, initially integrating it into the subsidiaries that comprise the BBVA México Financial Group and, subsequently, into the remaining affiliates operating in the country.

The Board of Directors, as the Group’s highest oversight body, ratified the approval of this Policy on October 27, 2025—the date of its most recent review—complying with the requirement for a minimum annual update.

Sustainability Governance

Since 2019, the BBVA Group’s corporate bodies have established sustainability as a strategic priority. The Board of Directors promotes its integration into BBVA’s business and activities, managing associated risks and recognizing sustainability as a key opportunity within the growth strategy. Sustainability is an integral part of BBVA's relationship with its clients and its daily internal processes. Since 2021, BBVA México has aligned with the sustainability strategy defined at BBVA’s highest executive level, with direct reporting to the Global Sustainability Area (GSA), the CEO, and the Chairman of the Board regarding strategy and transformation matters.

Sustainability Discipline

The Sustainability Discipline serves as the centralized unit for defining and managing the local strategy, aligned with global guidelines and adapted to the local context. Its responsibilities include: effective coordination and communication of the sustainability strategy among involved areas to ensure understanding of objectives; verification of goal achievement; and management and control of the Sustainable Mobilization KPI in BBVA Mexico, ensuring information integrity and quality.

Cross-cutting Integration of Sustainability

BBVA Mexico has specialized work teams that contribute to the deployment of the Sustainability strategy. Our specialists are distributed across the organization based on their area of expertise:

  • Activity type: Banking, insurance, leasing, and investment.

  • Segment: Wholesale, Retail.

  • BBVA Sustainable Activity Standards Categories: Environmental Standard and Social Standard (including product or sector specialists).

  • Topics: Finance and reporting, ESG risks, compliance, marketing, communication, advocacy, etc.