Contribution to the community
Through its programs to contribute to society and its purpose of making the opportunities of this new era available to all, Grupo BBVA México acts as an engine of opportunities for people, generating a positive impact on their lives, especially benefiting groups vulnerable.
Financial education
Grupo BBVA México has defined Financial Education (FE) as a strategic priority of the Responsible Banking Plan, based on two objectives:
The FE plan’s commitment to society is to support people to make better financial decisions through training in skills and competencies in this area through the development of tools and best practices, and the use of digital applications. FE’s plan focuses on three strategic lines of action:
Grupo BBVA México develops programs to improve knowledge of financial concepts and promote a change in behavior in financial decision-making, which will improve people’s financial health.
This line is aimed at integrating financial training into the customer experience. In order to facilitate informed decision making and improve your financial well-being.
Creation of practical financial education content that is disseminated on the corporate website, podcasts and social networks; channels that are accessible to both clients and non-clients.
|
Financial education |
Beneficiary* |
Participants** |
Workshops given |
|---|---|---|---|
|
Face-to-face |
7,869 |
13,365 |
685 |
|
Online |
14,298 |
23,119 |
23,119 |
|
Coaching |
3,097 |
4,760 |
N/A |
|
Remotely |
18,712 |
21,424 |
949 |
*The beneficiary is the one who participates in the activity offered or, in the case of the online modality, the one who completes a workshop.
**Given that a beneficiary can participate in more than one workshop, the total number of participations that the Program has is counted, that is, if the same person participated in two workshops, one beneficiary and two participants are counted.
BBVA Foundation
Fundación BBVA México is responsible for giving life to the social action initiatives of Grupo BBVA México. The Foundation develops innovative initiatives to generate opportunities for the community and provide educational, cultural and entrepreneurial support that contributes to the generation of a sustainable community.
Investment in social programs
During 2020, Fundación BBVA México invested in total more than MXP 1,630 million, which were allocated to various investment programs and initiatives in the community as follows:
|
Line of action |
Investment |
|---|---|
BBVA Scholarships for Young Boys and Girls that Inspire (Becas BBVA para Chavos que Inspiran) |
793 |
Together for Health (Juntos por la Salud) |
731 |
Operating costs |
36 |
Reconstruction of schools |
14 |
Cultural promotion |
13 |
Community adoption |
9 |
BBVA Scholarships for Young Boys and Girls that Inspire
Through the educational scholarships granted by Fundación BBVA México in the Scholarship for Young Boys and Girls that Inspire program, talented young people from middle school, high school and university are supported who face economic barriers, fostering school continuity and promoting social mobility.
During 2020, scholarships were awarded for the following educational levels, reaching more than 40 thousand scholarship holder:
|
Level |
Number of direct
|
|---|---|
|
Young Boys and Girls that Inspire – Middle School |
16,839 |
|
Young Boys and Girls that Inspire – High School |
16,342 |
|
Young Boys and Girls that Inspire – University |
7,504 |
During 2020, the IReNe of the BBVA Scholarship Program for Young Boys and Grils that Inspire was 95.8 points.
Volunteering
Through the volunteer initiatives of Fundación BBVA México, 5,308 mentors and unique volunteers participated. 223 employees and 30 scholarship recipients from Fundación BBVA México participated in the only One Team Volunteering day. This initiative directly benefited 489 students.
Additionally, as a contribution to the BBVA Scholarships Young Boys and Girls that Inspire program, 5,055 mentors participated. Together, with these initiatives we directly support 4,985 students.
During 2020, with the volunteer activities, it was possible to have a direct positive impact on 5,474 students.
6,205 hours of mentoring in the BBVA Scholarships for Young Boys and Girls that Inspire program*.
1,338 hours of One Team Volunteering*.
*The data correspond only to BBVA participants.
BBVA My Community
This program, formerly known as Mutual Improvement, seeks that clients can recover their wealth and live better. This is achieved through social recovery in abandoned or neglected areas of Mexico, in order to generate a benefit to the communities that, derived from the lack of accelerated payment of mortgage loans, suffer a deterioration of the urban and financial environment and decomposition of the social fabric.
Investment of MXP 17.7 million by Grupo BBVA México for the development of the project and more than MXP 43 million by its strategic allies for the repair of services and public spaces.
Social response to
COVID-19
Together for Health (Juntos por la Salud)
Faced with the imminent health emergency caused by COVID-19, Grupo BBVA México decided to act and design a strategy that would protect its employees, its clients and society in general. In order to support the growing demand for hospital services and the consequent risk faced by health personnel, Fundación BBVA México, hand in hand with the federal government, academia, private initiative and society in general, coordinated a series of actions to create a support network, with the aim of helping and saving lives. To do this, it was necessary to provide equipment to hospitals and protective material to medical personnel who would be in the first line of defense caring for all people infected by the virus.
The initial contribution for the project was MXP 470 million as seed capital. This investment was directed to a Trust created specifically for this purpose, with all the legal support of expert areas of the bank, in order to ensure maximum transparency, the strictest controls for the management of resources and their traceability.
The support of our allies and donors was decisive in expanding the impact of the initial donation, raising more than MXP 256 million.
The Together for Health (Juntos por la Salud) program managed to invest a total of MXP 731.2 million, in four lines of action:
Provide medical equipment such as respiratory aids and invasive respirators to hospitals.
Delivery of protective supplies such as hats, face masks, masks, goggles, gowns, gloves, boot covers, overalls and masks to medical personnel.
Donation of resources to organizations such as the Mexican Red Cross, Doctors without Borders and the United Nations High Commissioner for Refugees (UNHCR) to increase hospital care capacity.
Training for doctors and the general public, in alliance with UNAM and Tec de Monterrey.
