This chapter is dedicated to providing a comprehensive overview of our history as Grupo Financiero BBVA México, our identity, presence in Mexico, position in the financial market, and the range of products and services we offer through our Business Units.
Group’s
Profile
BBVA México
We are Grupo Financiero BBVA México, S.A. de C.V., a holding company authorized to operate as a financial group subsidiary of Banco Bilbao Vizcaya Argentaria (hereinafter “BBVA”). We have presence throughout Mexico2 and offer a wide range of financial services and diverse products through our Business Units.
2 The headquarters of BBVA México is Torre BBVA, located at Paseo de la Reforma 510, Col. Juárez, Cuauhtémoc, Mexico City.
Presence
No. 1 as the most recommended bank by clients.
1,912,501
Current portfolio
1,819,432
Total bank deposits
(demand + term)
Net result 107,422
million pesos
32.4
Total clients (millions)
24.9
Digital clients (millions)
24.7
Mobile clients (millions)
1,691
Number of branches
14,439
Number of ATMs
857,272
POS terminals
Assets managed in investment
1,002,560
million pesos
37,319
Correspondents
BBVA México Leadership
Market Share
22.5%
ATMs
14.3%
Branches
22.3%
Total assets
25.3%
Current portfolio
29.4%
Consume + Credit Cards
25.9%
Mortgage loans
22.8%
Auto loans
31.6%
Government loans
23.2%
Bank deposits (demand + term)
26.9%
Demand deposits
24.7%
Investment funds
Figures in percentages, unless otherwise stated.
Sources: CNBV, AMIB, December 2024
CNBV Information: Bank with SOFOM and subsidiaries
Investment funds: assets managed in investment companies without duplicities.
Business units
BBVA México evolves every day to improve the experience of its clients through a wide range of traditional products and the best offer of digital products and services. BBVA México has specialized units for each client segment, with client segmentation itself allowing the bank to provide specialized attention through each Business Unit, dedicated to developing products and services focused on client needs.
Retail Banking
The branch network continues to be a major business driver for BBVA México, adding larger self-service spaces to enhance the customer experience by improving the flow within branches and incorporating smart ATMs that allow for consumer credit withdrawals, deposits, cash payments, bill payments, and many other financial and non-financial transactions.
In line with BBVA México’s ongoing transformation, significant investments have been made to further develop alternative channels and digital innovation that drive sales within branches, improve service, and increase customer loyalty.
Government and Commercial Banking
With the aim of increasing cross-selling opportunities, the level of client loyalty and improving experiences, this unit offers services and specialized attention to clients in the following segments:
Business Entities
Home Developers
Consumer Financing
New Nearshoring office in Houston
Government Entities
BBVA Spark
AutoMarket
Corporate and Investment Banking
Offers credit products and services to corporate and institutional clients, mergers and acquisitions services, market transactions (equity and fixed income), cash management, online banking and investment products.
In the Investment Banking segment, BBVA was recognized as the Best Investment Bank in Mexico 2024 by three of the world’s leading specialized publications: Euromoney, Global Finance, and LatinFinance.
Also, in the transactional segment, BBVA was awarded the titles of Best Cash Management Bank in Mexico 2024 and Best Trade Finance Provider in Mexico 2024, granted by the specialized magazine Global Finance.
In the Global Markets segment, BBVA received the Best Distributor and Best Performance in Mexico 2024 awards, granted by Structured Retail Products magazine.
As part of its global strategy, BBVA has advised and supported clients in their sustainable transition, mobilizing 251,497 million pesos for green projects and 73,962 million pesos for social projects as of December 2024.
